Farm Kingdom: The bet that could pay off
Farm Kingdom: The bet that could pay off Apple, one of the largest and most influential companies in the world, is making a big bet on the ag-tech market. In February of this year, they announced their intentions to acquire Farmland Detectors for a reported $300 million. Farmland Detectors is a startup that has developed sensors to help farmers more accurately measure water usage, nitrogen levels, and other aspects of their crops. This move is interesting for a few reasons. For one, it's a big investment for a company that doesn't have a lot of experience in the agriculture space. Apple has made some small acquisitions in this area in the past, but nothing on this scale. It also comes at a time when other tech giants are getting into agriculture as well. Amazon bought Whole Foods last year for $13.7 billion and Microsoft has been investing heavily in ag-tech startups. So why is Apple making such a big bet on agriculture? There are a few possible explanations. First, the...